A kinetic, high energy ad for the Middle Eastern launch of the UFC franchise.
Agency
FP7 McCann
Year
2020
Services
Motion graphics
Tools
After Effects
Photoshop
Illustrator
The intense action of the fight sequence was amplified with dynamic camera shakes that mirrored the chaotic movement, while intricate particle systems—sparks, dust, and debris—added layers of realism, making each hit and explosion feel visceral and immersive.
